Published -
March 8, 2025
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HomeFacialPro (HFP) is a skincare brand founded in December 2014 in Guangzhou, China. It focuses on ingredient-based skincare solutions and aims to provide professional skincare products. Here’s a detailed overview of HFP:
HFP boasts a large R&D center known as hfp lab™, which integrates both product development and efficacy testing. The team consists of members from leading international skincare groups. The brand's core philosophy is "Let the ingredients touch the skin," emphasizing the effectiveness and specificity of its components.
Since its launch, HFP has rapidly risen in popularity. In 2016, its sales were nearly zero, but by 2017, it had surpassed 360 million RMB (approximately $54 million). By 2018, projected sales were expected to reach 1 billion RMB (around $150 million), establishing HFP as a rising star in the cosmetics industry. Its success can be attributed to precise market positioning and a robust online sales strategy, primarily through its flagship store on Tmall.
HFP's product packaging features a minimalist aesthetic, with each product named after its key ingredients to facilitate consumer understanding and selection. Star products include peptide complex repair serums and lactic acid exfoliating serums, which are favored by younger consumers for their effective formulations.
Before proceeding with programmatic advertising video production, we need to first analyze the three basic paragraphs of content that are most likely to attract users' attention based on the existing video data. (Usually no more than three paragraphs, an average of about 5-8 seconds a paragraph, in order to better performance of the completion rate, the client will usually compress the overall length)
HFP has accumulated video data from KOL videos as well as historical placements to come up with the three segments of content that are most eye-catching.
Key Efficacy Communication
High-end product demonstration
Skin Care Experience
Beauty and skincare users pay the most attention to the efficacy of their own pain points, the pain or efficacy of the point in front of the most likely to attract users to stay and watch. Note that the beauty and skin care category must not use Broll videos that have nothing to do with the product, which will greatly affect the brand experience.
ClipZap leverages advanced AI technology to process and optimize the vast library of videos provided by HFP. This cutting-edge system is capable of recognizing key features within these videos, enabling it to perform various complex tasks with remarkable efficiency and precision. Among its core functionalities is the ability to automate video cutting, ensuring that the most relevant and impactful segments are identified and extracted. This saves considerable time and effort compared to manual editing processes while maintaining a high level of accuracy.
In addition to cutting, ClipZap excels in re-sizing videos to suit different platforms and viewing devices. Whether it’s adapting content for social media, widescreen displays, or mobile devices, the tool ensures that the video maintains its quality and visual appeal regardless of the format. This flexibility is particularly valuable in today’s digital landscape, where content creators must cater to diverse audience preferences and technical requirements.
Furthermore, ClipZap incorporates dynamic character recognition, allowing it to identify and interpret text elements within videos in real-time. This feature is invaluable for tasks such as captioning, transcription, or extracting key information embedded within the visuals. By automating this process, the tool significantly enhances the accessibility and usability of video content.
Overall, ClipZap represents a powerful and comprehensive solution for managing HFP's extensive video collection. Its use of AI not only streamlines labor-intensive processes but also opens up new possibilities for content optimization and audience engagement. This combination of efficiency, adaptability, and technological sophistication makes it an essential tool for modern video production and distribution.
Content coverage: 500% increase
Daily consumption of advertising: 200% increase
Average daily CTR: 210% increase
